Comments for Marketingoverinternet-All about Internet Marketing http://marketingoverinternet.wordpress.com Engage customers by leveraging internet Sat, 05 Apr 2008 22:51:34 +0000 http://wordpress.com/ hourly 1 Comment on Online Marketing for Search engines or Humans? by Nitin http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-54 Nitin Sat, 05 Apr 2008 22:51:34 +0000 http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-54 Good post...it won't be long before social networking sites become marketing targets for corporates....especially when there are readily available target markets in the form of various groups and communities based on particular interests or hobbies....these groups help marketers identify relevant demographic and socioeconomic characteristics. As far as SEO is concerned, I guess in so far as getting a new potential customer on your website is concerned, its importance cannot be overstated. But to ensure that the potential customer becomes a customer, and maintains his relationship with the products/ services offered in the future, website content is the key. That's why it's about achieving excellence on both fronts rather than focussing on just one. Good post…it won’t be long before social networking sites become marketing targets for corporates….especially when there are readily available target markets in the form of various groups and communities based on particular interests or hobbies….these groups help marketers identify relevant demographic and socioeconomic characteristics.
As far as SEO is concerned, I guess in so far as getting a new potential customer on your website is concerned, its importance cannot be overstated. But to ensure that the potential customer becomes a customer, and maintains his relationship with the products/ services offered in the future, website content is the key. That’s why it’s about achieving excellence on both fronts rather than focussing on just one.

]]> Comment on Online Marketing for Search engines or Humans? by sandilets http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-37 sandilets Thu, 20 Mar 2008 19:34:37 +0000 http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-37 Social websites, such as this one are being notated in the search engines. I agree that just adding your site to a search engine is not enough. We all need to think outside of the box and explore all of the poosibilites. Sandi Social websites, such as this one are being notated in the search engines. I agree that just adding your site to a search engine is not enough. We all need to think outside of the box and explore all of the poosibilites.
Sandi

]]> Comment on Online Marketing for Search engines or Humans? by Ruchika Anand http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-36 Ruchika Anand Wed, 19 Mar 2008 17:19:31 +0000 http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-36 I believe the current requirements for making your website search engine optimized are same as making your web content useful for humans. Optimizing your website and making it "stand-out" in search engine results is same as optimizing yourself as a person and making yourself standout in society. First step is to know yourself - & then communicate your true self to the world. For a website that means having useful content, having that content as close to all meta tags specified, inbound linking to right/related content, having up-to-date site map, etc. Second step is to be social. Have good spotless friends with related interests and good reputation. And of course when you are a good person and have good influential friends you will talk about them and word will get around about you too! And that's what the outbound links and links on related/reputed sites do. So its my belief that if you start with good content - that is targeted to humans you are actually working towards good SEO too. You might have to steer away from some platforms like Flash, but there are multiple other SE compliant methods. Make the main focus Humans, and Search Engines will definitely reward you. I believe the current requirements for making your website search engine optimized are same as making your web content useful for humans.
Optimizing your website and making it “stand-out” in search engine results is same as optimizing yourself as a person and making yourself standout in society.
First step is to know yourself – & then communicate your true self to the world. For a website that means having useful content, having that content as close to all meta tags specified, inbound linking to right/related content, having up-to-date site map, etc.
Second step is to be social. Have good spotless friends with related interests and good reputation. And of course when you are a good person and have good influential friends you will talk about them and word will get around about you too! And that’s what the outbound links and links on related/reputed sites do.

So its my belief that if you start with good content – that is targeted to humans you are actually working towards good SEO too. You might have to steer away from some platforms like Flash, but there are multiple other SE compliant methods. Make the main focus Humans, and Search Engines will definitely reward you.

]]> Comment on Online Marketing for Search engines or Humans? by Shane: content writer http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-35 Shane: content writer Wed, 19 Mar 2008 12:25:55 +0000 http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-35 Basically you have to find that ever elusive balance... SEO is great, but getting people to your site won't help if your site can't offer them anything they want Basically you have to find that ever elusive balance… SEO is great, but getting people to your site won’t help if your site can’t offer them anything they want

]]> Comment on Online Marketing for Search engines or Humans? by Beneath_the_mask http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-34 Beneath_the_mask Wed, 19 Mar 2008 12:22:34 +0000 http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-34 I wrote an article recentlty on the subject of marketing for search engines vs marketing for humans... At the end of the day, with the way googles algorithms are evolving to account for the human searchers one will often find that marketing for people will, by extension, mean website optimised for search engines... I wrote an article recentlty on the subject of marketing for search engines vs marketing for humans… At the end of the day, with the way googles algorithms are evolving to account for the human searchers one will often find that marketing for people will, by extension, mean website optimised for search engines…

]]> Comment on Online Marketing for Search engines or Humans? by Graham Jones - Internet Psychologist http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-33 Graham Jones - Internet Psychologist Tue, 18 Mar 2008 21:42:14 +0000 http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-33 Good post. I have been saying for years that SEO is a diversion that has little, if any, benefit to online business. You can make your web site as search engine friendly as possible and get the highest ranks possible. But that does not pay the bills. Only when people buy from a web site is it effective. And search engines don't buy - humans do. Hence, aiming your web site at humans is much, much more important than SEO. Indeed, Google itself points this out in its advice to webmasters in which it clearly says you should prepare web site for humans, not search engines. The thing is, that because companies find it difficult to write good copy because they do not invest enough time, money or energy into it, they clutch at any straws to help improve their online effectiveness. SEO sounds technical, it offers a "solution" or so it seems and you can show some "results" by increased rankings. But it's a solution to the wrong problem. Getting high ranking in search engines is of little benefit to companies. Getting human interaction is the goal. Hence you are quite right that concentrating on people is by far the most important thing to do. Good post. I have been saying for years that SEO is a diversion that has little, if any, benefit to online business. You can make your web site as search engine friendly as possible and get the highest ranks possible. But that does not pay the bills. Only when people buy from a web site is it effective. And search engines don’t buy – humans do. Hence, aiming your web site at humans is much, much more important than SEO. Indeed, Google itself points this out in its advice to webmasters in which it clearly says you should prepare web site for humans, not search engines.

The thing is, that because companies find it difficult to write good copy because they do not invest enough time, money or energy into it, they clutch at any straws to help improve their online effectiveness. SEO sounds technical, it offers a “solution” or so it seems and you can show some “results” by increased rankings. But it’s a solution to the wrong problem. Getting high ranking in search engines is of little benefit to companies. Getting human interaction is the goal. Hence you are quite right that concentrating on people is by far the most important thing to do.

]]> Comment on Online Marketing for Search engines or Humans? by Online Marketing for Search engines or Humans? | Business Online http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-32 Online Marketing for Search engines or Humans? | Business Online Tue, 18 Mar 2008 20:15:29 +0000 http://marketingoverinternet.wordpress.com/2008/03/18/online-marketing-for-search-engines-or-humans/#comment-32 [...] Mark wrote an interesting post today onHere’s a quick excerptTherefore I always like to call SEO as online marketing for search engines. But then web evolved further and we had social networking sites and social book marking sites. Social networks are a rage, anybody would testify to this fact. … [...] [...] Mark wrote an interesting post today onHere’s a quick excerptTherefore I always like to call SEO as online marketing for search engines. But then web evolved further and we had social networking sites and social book marking sites. Social networks are a rage, anybody would testify to this fact. … [...]

]]> Comment on New 4Ps of marketing in Web 2.0 era by Jason Rakowski http://marketingoverinternet.wordpress.com/2008/03/15/new-4ps-of-marketing-in-web-20-era/#comment-31 Jason Rakowski Sat, 15 Mar 2008 18:28:11 +0000 http://marketingoverinternet.wordpress.com/?p=15#comment-31 Good Layout and design. I like your blog. I just added your RSS feed to my Google News Reader. . Jason Rakowski Good Layout and design. I like your blog. I just added your RSS feed to my Google News Reader. .

Jason Rakowski

]]> Comment on Internet marketing without web presence? by karan http://marketingoverinternet.wordpress.com/2008/03/11/internet-marketing-without-web-presence/#comment-28 karan Wed, 12 Mar 2008 19:41:42 +0000 http://marketingoverinternet.wordpress.com/?p=14#comment-28 Yes confusd you are right (and not confused :) that was an example, so i wud suggest that jweler to post ads on craiglist or an equivalent version in India, cheap and targeted only to a particular city. Yes confusd you are right (and not confused :)
that was an example, so i wud suggest that jweler to post ads on craiglist or an equivalent version in India, cheap and targeted only to a particular city.

]]> Comment on Internet marketing without web presence? by confused http://marketingoverinternet.wordpress.com/2008/03/11/internet-marketing-without-web-presence/#comment-27 confused Wed, 12 Mar 2008 19:30:14 +0000 http://marketingoverinternet.wordpress.com/?p=14#comment-27 @ Karan I agree to what you are saying. My concerns were mainly regarding segmentation based on geography.. Taking your example forward, I assume that the main customers for the jewellery guy reside in the same city he has his shop in... Now what kind of visibility will he get by putting up a banner on a site visited by people around the world, what I mean to say his that though he will get visibility but the relevant population will be a very small portion. Moreover, if promotion is done focussing on the relevant geography, the impact might be more... I agree what you are saying is absolutely true in context of businesses which have widespread presence and are able to leverage an ecosystem with their financial resources but in case of local businesses I doubt if it will be effective.... @ Karan

I agree to what you are saying. My concerns were mainly regarding segmentation based on geography..
Taking your example forward, I assume that the main customers for the jewellery guy reside in the same city he has his shop in… Now what kind of visibility will he get by putting up a banner on a site visited by people around the world, what I mean to say his that though he will get visibility but the relevant population will be a very small portion. Moreover, if promotion is done focussing on the relevant geography, the impact might be more…

I agree what you are saying is absolutely true in context of businesses which have widespread presence and are able to leverage an ecosystem with their financial resources but in case of local businesses I doubt if it will be effective….

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