Comments on: Online Marketing for Search engines or Humans?

By: Nitin

Nitin — Sat, 05 Apr 2008 22:51:34 +0000

Good post…it won’t be long before social networking sites become marketing targets for corporates….especially when there are readily available target markets in the form of various groups and communities based on particular interests or hobbies….these groups help marketers identify relevant demographic and socioeconomic characteristics.
As far as SEO is concerned, I guess in so far as getting a new potential customer on your website is concerned, its importance cannot be overstated. But to ensure that the potential customer becomes a customer, and maintains his relationship with the products/ services offered in the future, website content is the key. That’s why it’s about achieving excellence on both fronts rather than focussing on just one.

By: sandilets

sandilets — Thu, 20 Mar 2008 19:34:37 +0000

Social websites, such as this one are being notated in the search engines. I agree that just adding your site to a search engine is not enough. We all need to think outside of the box and explore all of the poosibilites.
Sandi

By: Ruchika Anand

Ruchika Anand — Wed, 19 Mar 2008 17:19:31 +0000

I believe the current requirements for making your website search engine optimized are same as making your web content useful for humans.
Optimizing your website and making it “stand-out” in search engine results is same as optimizing yourself as a person and making yourself standout in society.
First step is to know yourself – & then communicate your true self to the world. For a website that means having useful content, having that content as close to all meta tags specified, inbound linking to right/related content, having up-to-date site map, etc.
Second step is to be social. Have good spotless friends with related interests and good reputation. And of course when you are a good person and have good influential friends you will talk about them and word will get around about you too! And that’s what the outbound links and links on related/reputed sites do.

So its my belief that if you start with good content – that is targeted to humans you are actually working towards good SEO too. You might have to steer away from some platforms like Flash, but there are multiple other SE compliant methods. Make the main focus Humans, and Search Engines will definitely reward you.

By: Shane: content writer

Shane: content writer — Wed, 19 Mar 2008 12:25:55 +0000

Basically you have to find that ever elusive balance… SEO is great, but getting people to your site won’t help if your site can’t offer them anything they want

By: Beneath_the_mask

Beneath_the_mask — Wed, 19 Mar 2008 12:22:34 +0000

I wrote an article recentlty on the subject of marketing for search engines vs marketing for humans… At the end of the day, with the way googles algorithms are evolving to account for the human searchers one will often find that marketing for people will, by extension, mean website optimised for search engines…

By: Graham Jones - Internet Psychologist

Graham Jones - Internet Psychologist — Tue, 18 Mar 2008 21:42:14 +0000

Good post. I have been saying for years that SEO is a diversion that has little, if any, benefit to online business. You can make your web site as search engine friendly as possible and get the highest ranks possible. But that does not pay the bills. Only when people buy from a web site is it effective. And search engines don’t buy – humans do. Hence, aiming your web site at humans is much, much more important than SEO. Indeed, Google itself points this out in its advice to webmasters in which it clearly says you should prepare web site for humans, not search engines.

The thing is, that because companies find it difficult to write good copy because they do not invest enough time, money or energy into it, they clutch at any straws to help improve their online effectiveness. SEO sounds technical, it offers a “solution” or so it seems and you can show some “results” by increased rankings. But it’s a solution to the wrong problem. Getting high ranking in search engines is of little benefit to companies. Getting human interaction is the goal. Hence you are quite right that concentrating on people is by far the most important thing to do.

By: Online Marketing for Search engines or Humans? | Business Online

Online Marketing for Search engines or Humans? | Business Online — Tue, 18 Mar 2008 20:15:29 +0000

[...] Mark wrote an interesting post today onHere’s a quick excerptTherefore I always like to call SEO as online marketing for search engines. But then web evolved further and we had social networking sites and social book marking sites. Social networks are a rage, anybody would testify to this fact. … [...]