Comments on: Internet marketing without web presence? http://marketingoverinternet.wordpress.com/2008/03/11/internet-marketing-without-web-presence/ Engage customers by leveraging internet Sat, 05 Apr 2008 22:51:34 +0000 http://wordpress.com/ hourly 1 By: karan http://marketingoverinternet.wordpress.com/2008/03/11/internet-marketing-without-web-presence/#comment-28 karan Wed, 12 Mar 2008 19:41:42 +0000 http://marketingoverinternet.wordpress.com/?p=14#comment-28 Yes confusd you are right (and not confused :) that was an example, so i wud suggest that jweler to post ads on craiglist or an equivalent version in India, cheap and targeted only to a particular city. Yes confusd you are right (and not confused :)
that was an example, so i wud suggest that jweler to post ads on craiglist or an equivalent version in India, cheap and targeted only to a particular city.

]]> By: confused http://marketingoverinternet.wordpress.com/2008/03/11/internet-marketing-without-web-presence/#comment-27 confused Wed, 12 Mar 2008 19:30:14 +0000 http://marketingoverinternet.wordpress.com/?p=14#comment-27 @ Karan I agree to what you are saying. My concerns were mainly regarding segmentation based on geography.. Taking your example forward, I assume that the main customers for the jewellery guy reside in the same city he has his shop in... Now what kind of visibility will he get by putting up a banner on a site visited by people around the world, what I mean to say his that though he will get visibility but the relevant population will be a very small portion. Moreover, if promotion is done focussing on the relevant geography, the impact might be more... I agree what you are saying is absolutely true in context of businesses which have widespread presence and are able to leverage an ecosystem with their financial resources but in case of local businesses I doubt if it will be effective.... @ Karan

I agree to what you are saying. My concerns were mainly regarding segmentation based on geography..
Taking your example forward, I assume that the main customers for the jewellery guy reside in the same city he has his shop in… Now what kind of visibility will he get by putting up a banner on a site visited by people around the world, what I mean to say his that though he will get visibility but the relevant population will be a very small portion. Moreover, if promotion is done focussing on the relevant geography, the impact might be more…

I agree what you are saying is absolutely true in context of businesses which have widespread presence and are able to leverage an ecosystem with their financial resources but in case of local businesses I doubt if it will be effective….

]]> By: karan http://marketingoverinternet.wordpress.com/2008/03/11/internet-marketing-without-web-presence/#comment-26 karan Wed, 12 Mar 2008 19:18:50 +0000 http://marketingoverinternet.wordpress.com/?p=14#comment-26 @ Confused. One has to market at the right place. Segmentation will happen if you can know where is the possibility of your marketing efforts getting maximum visibility to the potential crowd. For instance the jwelery guy (the example in the post) can get a banner in a marriage portal. Imagine the kind of targeted visibility he wud get. And i am sure 1 banner on a good site will cost less than 10K pamphlets, print ads and hoardings and still be equally or in some case more effective. @ Confused.

One has to market at the right place. Segmentation will happen if you can know where is the possibility of your marketing efforts getting maximum visibility to the potential crowd. For instance the jwelery guy (the example in the post) can get a banner in a marriage portal. Imagine the kind of targeted visibility he wud get. And i am sure 1 banner on a good site will cost less than 10K pamphlets, print ads and hoardings and still be equally or in some case more effective.

]]> By: Ankit http://marketingoverinternet.wordpress.com/2008/03/11/internet-marketing-without-web-presence/#comment-25 Ankit Wed, 12 Mar 2008 19:00:21 +0000 http://marketingoverinternet.wordpress.com/?p=14#comment-25 Mr. Confused Yes internet marketing would be of help to small companies too as pointed out in the post. :) These campaigns would surely be effective in generating more revenues if executed effectively. And gradually with time, as the company moves towards having web presence then it can reap the full potential of the internet. Mr. Confused

Yes internet marketing would be of help to small companies too as pointed out in the post. :) These campaigns would surely be effective in generating more revenues if executed effectively. And gradually with time, as the company moves towards having web presence then it can reap the full potential of the internet.

]]> By: confused http://marketingoverinternet.wordpress.com/2008/03/11/internet-marketing-without-web-presence/#comment-24 confused Wed, 12 Mar 2008 18:46:05 +0000 http://marketingoverinternet.wordpress.com/?p=14#comment-24 but then as you earlier pointed out that small enterprises might use internet as the capital required in this medium is relatively very less...In that case can we still say that internet marketing will help small companies too...and even if they use it, I dont see any these campaigns making any impact.... but then as you earlier pointed out that small enterprises might use internet as the capital required in this medium is relatively very less…In that case can we still say that internet marketing will help small companies too…and even if they use it, I dont see any these campaigns making any impact….

]]> By: Ankit http://marketingoverinternet.wordpress.com/2008/03/11/internet-marketing-without-web-presence/#comment-23 Ankit Wed, 12 Mar 2008 18:36:42 +0000 http://marketingoverinternet.wordpress.com/?p=14#comment-23 Hi Mr. Confused Thanks for visiting the blog and expressing your concerns. Yes you are right in pointing out that it would be difficult to target the potential customers in the local territory by putting up banners. And that's why it is recommended that internet marketing should be seen as a part of the whole marketing ecosystem rather than a separate standalone one time activity. Hi Mr. Confused

Thanks for visiting the blog and expressing your concerns.
Yes you are right in pointing out that it would be difficult to target the potential customers in the local territory by putting up banners. And that’s why it is recommended that internet marketing should be seen as a part of the whole marketing ecosystem rather than a separate standalone one time activity.

]]> By: confused http://marketingoverinternet.wordpress.com/2008/03/11/internet-marketing-without-web-presence/#comment-22 confused Wed, 12 Mar 2008 17:31:46 +0000 http://marketingoverinternet.wordpress.com/?p=14#comment-22 all said very well...good job. But i am still confused how do <strong>local businesses</strong> segment their target markets before marketing. e-mail marketing can do it but if you market by putting up banners on various websites how do they ensure that they are pitching the right people or rather 'at least' the right people. With the kind of reach and range internet has, it is a difficult task to segment people visiting websites based on geography... all said very well…good job.

But i am still confused how do local businesses segment their target markets before marketing. e-mail marketing can do it but if you market by putting up banners on various websites how do they ensure that they are pitching the right people or rather ‘at least’ the right people. With the kind of reach and range internet has, it is a difficult task to segment people visiting websites based on geography…

]]> By: Chris Tackett http://marketingoverinternet.wordpress.com/2008/03/11/internet-marketing-without-web-presence/#comment-20 Chris Tackett Tue, 11 Mar 2008 20:37:19 +0000 http://marketingoverinternet.wordpress.com/?p=14#comment-20 Been reading for a while now. Just wanted to say good job. Chris Tackett Been reading for a while now. Just wanted to say good job.

Chris Tackett

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